New York Fashion Week is more than a calendar of shows—it is a mirror reflecting who leads fashion now & who is shaping its future. On Sunday, September 14, 2025, Smart SwimSuits brought something truly different to the heart of New York. With The People’s Collection, the brand presented not only new designs in award-winning sustainable fabrics, but also a powerful message about inclusivity, humanity & dreams fulfilled.
Fashion, Sustainability & Soul
Smart SwimSuits has often been described as “the most innovative & sustainable swimwear brand in the world.” That is not just a tagline. The company has earned international awards, features in ELLE, VOGUE, Tatler & Cosmopolitan, & Ecosapiens verification—a rigorous audit proving measurable ecological standards. From recyclable fabrics to biodegradable packaging, the brand’s philosophy, “more eco = less ego,” drives every choice.
The new collection at NYFW introduced striking animal-inspired prints & silhouettes, crafted with patented tan-through fabrics that act as SPF 35 protection. Each suit helps reduce the need for chemical sunscreens that damage reefs, while giving wearers a safe, even tan. Every piece exemplified what Smart SwimSuits stands for: products that protect skin, respect the planet & inspire confidence.
A Runway For Everyone
The true innovation was not just in the fabric or design—it was in the casting. For this show, Smart SwimSuits did something unprecedented: instead of using professional models on the runway, 30 everyday individuals walked the runway.
They came from all walks of life, each with a story to tell:
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A scientist from Alaska leading sustainability projects in her lab.
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A woman living with an insulin pump, without which she cannot survive for more than 20 minutes.
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A young woman bravely fighting cancer.
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A mother of four & a mother of an autistic child.
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A young professional basketball player chasing his dream.
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A bodybuilder who shared the runway with her daughter.
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A civil engineer.
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A nonprofit founder teaching martial arts to seniors while traveling between nursing homes.
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A college student studying game art.
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Miss Hawaii 2024.
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Participants from Survivor & Squid Game.
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Even a rocket scientist.
These were not models trained in perfect runway walks. Instead, they carried something far more powerful: light, courage & passion. Their presence turned the runway into a stage of humanity. Dreams were fulfilled, barriers were broken & the spotlight revealed not just garments, but souls.
More Than A Show
For Smart SwimSuits, this was our proudest moment yet:
"We make products for people, and this collection was about giving people the chance to live their dream,” said Sasha Royce, CEO of Smart SwimSuits. “Fashion should protect, empower, and inspire—not just in design, but in how we celebrate humanity itself.”
The People’s Collection wasn’t just a presentation of swimwear – it was a statement: that fashion can be sustainable & glamorous, but also deeply inclusive & personal.
Redefining The Future Of Fashion
Smart SwimSuits used the New York stage not only to present bold new designs, but to challenge the fashion industry itself. Swimwear is often treated as a marginal category, but this collection proved it can carry weight, authority & meaning. The animal motifs became symbols of resilience, while the fabrics proved that sustainability & innovation can coexist with style & allure.
The show reinforced Smart SwimSuits’ position as more than a brand – it is a movement toward slow fashion, toward conscious design & toward fashion that empowers real people.
As the lights dimmed on The People’s Collection, one thing was certain: Smart SwimSuits had redefined what a runway show can be. Not just spectacle, but soul. Not just fashion, but the future.
The People’s Collection: Smart SwimSuits Rewrites The Runway At NYFW
New York Fashion Week is more than a calendar of shows—it is a mirror reflecting who leads fashion now & who is shaping its future. On Sunday, September 14, 2025, Smart SwimSuits brought something truly different to the heart of New York. With The People’s Collection, the brand presented not only new designs in award-winning sustainable fabrics, but also a powerful message about inclusivity, humanity & dreams fulfilled.
Fashion, Sustainability & Soul
Smart SwimSuits has often been described as “the most innovative & sustainable swimwear brand in the world.” That is not just a tagline. The company has earned international awards, features in ELLE, VOGUE, Tatler & Cosmopolitan, & Ecosapiens verification—a rigorous audit proving measurable ecological standards. From recyclable fabrics to biodegradable packaging, the brand’s philosophy, “more eco = less ego,” drives every choice.
The new collection at NYFW introduced striking animal-inspired prints & silhouettes, crafted with patented tan-through fabrics that act as SPF 35 protection. Each suit helps reduce the need for chemical sunscreens that damage reefs, while giving wearers a safe, even tan. Every piece exemplified what Smart SwimSuits stands for: products that protect skin, respect the planet & inspire confidence.
A Runway For Everyone
The true innovation was not just in the fabric or design—it was in the casting. For this show, Smart SwimSuits did something unprecedented: instead of using professional models on the runway, 30 everyday individuals walked the runway.
They came from all walks of life, each with a story to tell:
A scientist from Alaska leading sustainability projects in her lab.
A woman living with an insulin pump, without which she cannot survive for more than 20 minutes.
A young woman bravely fighting cancer.
A mother of four & a mother of an autistic child.
A young professional basketball player chasing his dream.
A bodybuilder who shared the runway with her daughter.
A civil engineer.
A nonprofit founder teaching martial arts to seniors while traveling between nursing homes.
A college student studying game art.
Miss Hawaii 2024.
Participants from Survivor & Squid Game.
Even a rocket scientist.
These were not models trained in perfect runway walks. Instead, they carried something far more powerful: light, courage & passion. Their presence turned the runway into a stage of humanity. Dreams were fulfilled, barriers were broken & the spotlight revealed not just garments, but souls.
More Than A Show
For Smart SwimSuits, this was our proudest moment yet:
"We make products for people, and this collection was about giving people the chance to live their dream,” said Sasha Royce, CEO of Smart SwimSuits. “Fashion should protect, empower, and inspire—not just in design, but in how we celebrate humanity itself.”
The People’s Collection wasn’t just a presentation of swimwear – it was a statement: that fashion can be sustainable & glamorous, but also deeply inclusive & personal.
Redefining The Future Of Fashion
Smart SwimSuits used the New York stage not only to present bold new designs, but to challenge the fashion industry itself. Swimwear is often treated as a marginal category, but this collection proved it can carry weight, authority & meaning. The animal motifs became symbols of resilience, while the fabrics proved that sustainability & innovation can coexist with style & allure.
The show reinforced Smart SwimSuits’ position as more than a brand – it is a movement toward slow fashion, toward conscious design & toward fashion that empowers real people.
As the lights dimmed on The People’s Collection, one thing was certain: Smart SwimSuits had redefined what a runway show can be. Not just spectacle, but soul. Not just fashion, but the future.