Smart SwimSuits Makes a Splash at Coachella with Coca-Cola
Posted by Sasha Royce posted on September 08, 2025
Innovation Meets Festival Fashion
This year at Coachella 2025, fashion took center stage in a whole new way. Under the iconic Coca-Cola umbrella at the exclusive Sonic Desert activation, Smart SwimSuits unveiled its innovative swimwear collection — proving that sustainability and style belong at the heart of culture.
A Festival Collaboration with Coca-Cola
Hosted at 21 Arrows Ranch in Thermal, California, Coca-Cola’s Sonic Desert was one of the most talked-about experiences of Coachella. Guests sipped on Orange Cream floats, explored immersive art installations, and danced to live DJ sets — all while discovering innovative brands like Smart SwimSuits.
As one festival recap put it:
“Smart SwimSuits was also in attendance to introduce guests to their unique collection of tan-through fabric swimsuits.” — L.A. La Guide
This partnership highlighted how heritage brands like Coca-Cola and next-generation innovators like Smart SwimSuits can create cultural moments that resonate far beyond the desert.
Why This Moment Matters
Element
Why It Worked
Sustainability
Coachella attracts eco-conscious audiences looking for brands with purpose.
Innovation
SPF-35 tan-through fabric solves real problems: sun safety + comfort.
Visibility
Coca-Cola’s platform amplified Smart SwimSuits to thousands of festival-goers.
Style
Fashion at Coachella is about making a statement — and Smart SwimSuits delivered.
The Buzz
From Instagram reels to festival recaps, Smart SwimSuits turned heads:
“We proudly showcased our Smart SwimSuits 2025 Collection at one of the biggest festivals in the world! Honored to be invited by Coca-Cola…” — Smart SwimSuits Team
With its balance of innovation, sustainability, and festival chic, Smart SwimSuits stood out as a brand that not only looks good but also does good for the planet.
What Makes Smart SwimSuits Different?
Smart SwimSuits are crafted with a patented tan-through fabric that works as SPF 35, protecting skin while allowing a natural sun-kissed glow. Each piece is designed with sustainability in mind:
Eco-friendly fabrics made from recyclable materials
Biodegradable packaging & compostable mailers
Recyclable tags for a zero-waste finish
AI try-on technology on our website to reduce returns
The result? Swimwear that feels weightless, protects the skin, saves the reefs — and looks incredible.
What’s Next?
Coachella was just the beginning. Smart SwimSuits is preparing for even more global runways, brand collaborations, and sustainable fashion initiatives in the months ahead.
👉 Shop the collection featured at Coachella here and join the movement toward sustainable fashion that makes waves.
Smart SwimSuits Makes a Splash at Coachella with Coca-Cola
Innovation Meets Festival Fashion
This year at Coachella 2025, fashion took center stage in a whole new way. Under the iconic Coca-Cola umbrella at the exclusive Sonic Desert activation, Smart SwimSuits unveiled its innovative swimwear collection — proving that sustainability and style belong at the heart of culture.
A Festival Collaboration with Coca-Cola
Hosted at 21 Arrows Ranch in Thermal, California, Coca-Cola’s Sonic Desert was one of the most talked-about experiences of Coachella. Guests sipped on Orange Cream floats, explored immersive art installations, and danced to live DJ sets — all while discovering innovative brands like Smart SwimSuits.
As one festival recap put it:
This partnership highlighted how heritage brands like Coca-Cola and next-generation innovators like Smart SwimSuits can create cultural moments that resonate far beyond the desert.
Why This Moment Matters
The Buzz
From Instagram reels to festival recaps, Smart SwimSuits turned heads:
With its balance of innovation, sustainability, and festival chic, Smart SwimSuits stood out as a brand that not only looks good but also does good for the planet.
What Makes Smart SwimSuits Different?
Smart SwimSuits are crafted with a patented tan-through fabric that works as SPF 35, protecting skin while allowing a natural sun-kissed glow. Each piece is designed with sustainability in mind:
Eco-friendly fabrics made from recyclable materials
Biodegradable packaging & compostable mailers
Recyclable tags for a zero-waste finish
AI try-on technology on our website to reduce returns
The result? Swimwear that feels weightless, protects the skin, saves the reefs — and looks incredible.
What’s Next?
Coachella was just the beginning. Smart SwimSuits is preparing for even more global runways, brand collaborations, and sustainable fashion initiatives in the months ahead.
👉 Shop the collection featured at Coachella here and join the movement toward sustainable fashion that makes waves.
Sources & Mentions
L.A. La Guide – Sonic Desert Recap
BizBash – Coachella Brand Moments
Smart SwimSuits Instagram